BlackBerry CEO: We're activity another flagship to persuade new customers

 John subgenus Chen was at a recent charity event once associate degree announcer unexpectedly known as out his name and introduced him because the man WHO was absorbing BlackBerry.

Almost straightaway, many attendees force their BlackBerry Bolds and commenced holding them up. At that time, he completed he could not keep sitting, and stood up and aforementioned a number of words of encouragement and to stay the religion. 

It will take the whole BlackBerry devoted -- and so some -- for the embattled company to show itself around. the corporate took the primary steps on weekday, introducing 2 new smartphones within the type of the budget-friendly BlackBerry Z3, which is able to retail for fewer than $200 and launch in April, and also the "classic" BlackBerry Q20, that is not expected to hit the market till nearer to the tip of the year.

Chen has aforementioned that his priority is to lock up the bottom of BlackBerry devoted. however that has meant making a phone that old Bold-lovers can get pleasure from. because it seems, merely throwing a keyboard on high of a BlackBerry ten device is not enough.

So with the Q20, BlackBerry was transportation back the physical decision, end call, menu, and back buttons, still as a track pad. The updated BlackBerry ten code will embody touches from the first BlackBerry code, as well as however the e-mail is handled, and also the cut-and-paste perform. The screen size will be enlarged to three.5 inches from a pair of.9 inches, he said.

Those very little enhancements ought to bring a higher transition for patrons still clinging to their recent BlackBerrys, he said. With such a phone, those customers will begin operating quickly, and slowly learn the gesture controls and different bells and whistles of BlackBerry ten, he added.

But for these BlackBerrys to possess an opportunity to sell, they will want distribution. At the conference, subgenus Chen alluded to his strengthening partnership with "two major North American country carriers," a not-so veiled relevance AT&T and Verizon Wireless.

Chen careful more, noting that he had already talked to a minimum of one in all the carriers concerning the Q20, that was met with enthusiasm.

"I'll be stunned if they do not need it," subgenus Chen aforementioned. "I'll push to induce them to need it."

Chen aforementioned that one in all the most important mistakes of the previous regime was the lack to teach the market concerning the advantages of the BlackBerry ten. the corporate had variety of commercials and ads showing a number of the options, still as a status, however confusing, Super Bowl business, however nothing was effective.

Chen aforementioned he wasn't merely giving his phones to the carriers available to customers. He aforementioned he would back the launches up with promoting bucks and hoped the carriers would offer extra support.

Without an informed business department, customers square measure left with the pure out-of-the-box expertise, and subgenus Chen concedes it's difficult to start out victimisation the phone, significantly for a old BlackBerry user. subgenus Chen aforementioned that with the new BlackBerrys, he targeted on the "out of the box" expertise, and worries the gap minutes that an individual has with one in all his devices.

"It's very concerning taking note of the client," he said.

While that will persuade some hardcore users, the queries square measure still up within the air whether or not any new customers would support BlackBerry.

Chen reiterated that he was trying to stabilize the corporate and its status, which remained his priority. Ultimately, even with a savior phone, it's all concerning being financially robust.