Uninor offers unlimited Facebook, WhatsApp access at Rs. 15 per month

In a bid to spice up its subscribers base in India and target the youth, telecommunication operator Uninor has launched a replacement theme below that it offers unlimited access to Facebook and WhatsApp for Rs. fifteen per month. Uninor hopes the new theme can facilitate boost its knowledge users and revenue in 2014.

The new theme conjointly marks amendment in Uninor's net strategy – shifting from volume based mostly} net offerings (MB and GB offerings) to service based net offerings. “We area unit moving out of information and acquiring to net. net is that the manner within which customers consume knowledge and our approach are going to be to create that usage the most cost effective among all operators,” says Morten Karlsen Sorby, nominative CEO of Uninor.

Uninor's new schemes area unit branded because the “Sabse Sasta Facebook” and “Sabse Sasta Whatsapp”. The theme provides subscribers unlimited access to those services at one charge for a amount starting from one hour to one month.

“These plans area unit a good thanks to discover Facebook and keep connected with friends and family without fear concerning knowledge charges on Uninor.” aforesaid Kevin D'souza, Head of Growth and Mobile Partnerships, Facebook India. “In Uninor, we've a partner that has the vision and want to create the web cheap and that we area unit excited to assist connect the planet with them.”

“Selling net as rupees per MB is like commercialism air or train tickets as rupees per metric linear unit. What customers do with net is to use it for services like Facebook or Whatsapp. Our set up is to create these services the most cost effective on Uninor,” aforesaid Sorby. “For us, net can invariably be concerning affordability and connexion.

Uninor are going to be rolling out the theme in Gujarat, Maharashtra and province circles by finish of this month. alternative circles area unit expected to follow presently.

Focus on the information market

As most of the telecommunication operators, Uninor has turned its attention towards the information section. The telecommunication operator hopes to double its revenue by finish of this year. “We have chosen to maneuver off from the 2G, 3G and 4G discussions and conjointly from the per GB and per MB model. Our customers use services like Facebook and Whatsapp and that they expect their expertise on these to be of excellent quality at cheap costs,” aforesaid Sorby. “This may be a natural extension of our mass market strategy - best in basic services with rock bottom tariffs.”

Technology upgrade

Uninor has launched AN upgradation of technology and infrastructure to alter for the expected surge in net traffic.

 The capability enlargement project includes sweetening of packet core nodes, creation of dedicated resources just for these services and enhancing transmission and compression mechanisms. With these, and alternative measures, Uninor says its network infrastructure are going to be ready to support two occasions the web demand than what it's these days.