Why did Google pay $12.5 billion to get Motorola Mobility?
it has been nearly 2 years since the deal was declared and shut to a full year
since it closed, and therefore the queries keep pile up whereas the answers
keep obtaining worse.
The biggest downside is that Motorola's patent portfolio
does not seem to be value something near what either company assumed: the
decide within the Microsoft v. Motorola patent case dominated yesterday that
Redmond owes a paltry $1.7 million in annual royalties for mistreatment
Motorola's standards-related Wi-Fi and video-encoding patents in each Xbox 360
and Windows seven computer sold-out, instead of the $4 billion Motorola had
originally demanded.
To put that in perspective, it'd take three,235 years for
Microsoft's royalties to pay off Google's $5.5 billion valuation of Motorola's
patent portfolio.
"THEY'RE 0-FOR-MOTOROLA."
"These rulings show that the portfolio is not nearly as
valuable as Google thought it had been," aforesaid a supply near the
difficulty, UN agency distinguished that Motorola has lost different cases
round the world on patents associated with standards moreover. "They're
0-for-Motorola."
That's a big blow to Google's interest in mistreatment
Motorola's patent portfolio as a action against Associate in Nursing
increasingly-litigious Apple. With the worth of Motorola's patents currently
returning into focus, the whole implosion of a previous suit against Apple, and
increasing domestic and international pressure against mistreatment
standards-related patents to dam competitive product, it isn't unreasonable to
mention that any patent-related edges to the acquisition have nonexistent.
Google might have wished to shop for a bulwark against future Apple lawsuits,
however it terminated up with a reasonably anemic patent-licensing business
instead.
And that patent-licensing business definitely is not enough
to offset quarter when quarter of losses as Motorola's current product fail to
contend against sturdy devices from Apple, Samsung, and HTC. Google has
repeatedly aforesaid that it transmitted Associate in Nursing 18-month pipeline
of product from the corporate that it has to flush out — business executive St.
Patrick Pichette went to this point in Feb on say that current Motorola phones
just like the Droid RAZR Maxx HD are not "wow" by Google's standards,
however that the corporate is building "the next wave of innovation and
products lines." within the meanwhile, Motorola has lost over a billion
greenbacks since being nonheritable, ordered off nearly thirty p.c of its
manpower, and had its cable box unit shredded off and sold-out to Arris for $2
billion amidst rumors that Google was troubled to seek out a vendee.
"ANDY STOOD BEHIND THE DEAL AND THOUGHT it had been
necessary TO GOOGLE."
Motorola's struggles might have even vie a job in Andy
Rubin's departure from Android: Rubin sponsored the acquisition inside Google,
and sources say that he went to this point on vet Motorola's future roadmap and
personnel. "Andy stood behind the deal and thought it had been necessary
to Google," one supply with deep ties to the mobile business told The
Verge." As [new Motorola CEO] Dennis Woodside began to scrutinize the
small print, he could not see what Andy purportedly saw, that additional a lot of
fuel to the hearth to oust him."
"We nonheritable Motorola to level the taking part in
field in patent attacks against automaton and draw on Motorola's long history
of innovation," a Google advocate told The Verge. "In slightly below
a year they've accomplished plenty, with spectacular speed and execution. We're
excited concerning Motorola's future." A Motorola advocate declined to
comment.
That future currently lies ahead — it's on Woodside to bring
Motorola back to relevancy, each inside Google and therefore the larger market.
Rumors of a brand new "X Phone" have circulated since December,
Google chairman Eric Schmidt has secure "phenomenal" devices that
square measure "phones-plus," and Motorola style chief Jim Wicks told
computer Magazine earlier this month that the corporate is functioning on
devices that run stock automaton and square measure "just the right"
size. Larry Page, for his half, has emphasised sturdiness.
NEW PHONES cannot be MOTOROLA'S solely CONTRIBUTION TO
GOOGLE
But new phones cannot be Motorola's solely contribution to
Google — the company's Nexus program already permits the automaton team to make
high-end reference devices, and getting into a full-throated competition with
automaton market leader Samsung would possibly more impact a relationship that
is already seeing the Korean company relegate Google's package to second place
behind a thick veneer of Samsung software package and services. Samsung
dominates the mobile market during a approach that no different company save
Apple has managed to realize — there isn't any apparent reason Google would
risk cut that relationship simply to enter a cutthroat hardware business that
needs equally complicated carrier relationships merely for the sake of it.
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