Facebook-WhatsApp deal: Google sees no threat

Google isn't unduly troubled concerning Facebook's acquisition of Whatsapp because it doesn't vie with them within the tiny and medium business phase, a high company official same. Google's vice-president and world head of SMBs, Allan Thygesen same the program big was functioning on innovating solutions in electronic communication, among others, to assist the companies effectively have interaction with customers.

"I suppose that WhatsApp may be a terrific example of latest electronic communication services. and that they have done an incredible job making utility that was nice for the companies and customers," he said.

However, "in terms of getting new customers, it's not very as obvious however Whatsapp is beneficial. So, i'm not troubled concerning WhatsApp as a rival to destabilising our presence or rival for Adwords."

Social media company Facebook in agreement to shop for WhatsApp, a mobile sharing platform supplier, for $19 billion (nearly Rs one.2 100000 crore) in money and stock, earlier this month.

Google's Thygesen, UN agency was in Hyderabad on Wed, same the web search big is disbursement lots of resources to bring on innovation in electronic communication, together with Google resort wherever businesses might do video conferencing with multiple entities from their phone, desktop or laptop computer.

"We ar creating it on the market to firms at low value as a competitive answer," Thygesen same. Google Bharat, that presently features a client base of three 100000 SMBs, is targeting a minimum of [*fr1] 1,000,000 over consecutive year roughly.

Against forty seven million SMBs within the country, the program big sees the potential of obtaining on-line advertising from a minimum of eight million. solely seven-membered of the Indian ad market is presently digital and also the balance is distributed among print and electronic segments, against half-hour on-line in developed economies like the United States of America and Britain.

Google Bharat head of SMBs, K Suryanarayana same the Indian e-tailing market is projected to the touch $16 billion (Rs ninety nine,000 crore) by 2017 from $2.5 billion (Rs fifteen,500 crore) currently, signifying a sizeable chance for his company.