Microsoft sends out mixed messages concerning Nokia Lumia whole

 Microsoft can continue the Nokia and Lumia brands once it takes over Nokia's phone business, though the corporate is causation out mixed messages on the main points of the transition.

I chatted concerning the long run of Nokia these days with Greg Sullivan, Director of Windows Phone, at business party Mobile World Congress. He confirmed that Lumia as a whole would continue beneath Microsoft, however refused to substantiate whether or not the Nokia name would survive on phones too. however a Microsoft proponent has since told ME that the French telephone division of Nokia can still create phones beneath Microsoft, phones with Nokia logos on.

Microsoft's acquisition of the phone section of Finnish manufacturer Nokia is because of be completed within the 1st 3 months of 2014, and a definitive answer on Nokia's fate can got to wait till then.

For a moment there I began to marvel if we have a tendency to were viewing the top of the legendary Nokia family of phones, replaced maybe by a Microsoft Lumia whole of Windows Phone.

Microsoft is discussing details of future Windows Phone update here at MWC, trumpeting many new makers World Health Organization can create new, cheaper Windows Phones, such as LG, Lenovo, and Foxconn. Sullivan argues that Microsoft's acquisition of Nokia will not threaten different makers -- "quite the alternative, in fact." He highlights however Microsoft can presently enable makers additional flexibility, together with support for soft keys in future phones.

Regarding Windows Phone's place within the market, Sullivan is keen to emphasize growth. "If you are during a race and you are in third place and you wish to pass the cars ahead of you, then you've got to drive quicker than them," he says. "If we have a tendency to keep fast, eventually we'll pass them."

But there is still how to travel before Windows Phone will challenge robot and Apple. "The place wherever we've some work to try to to is within the app platform."

Discussing Windows Phone's bigger success outside of the US, in countries like European country and nice UK, Sullivan suggests, "There's nobody reason why. it is a combination of variations within the approach networks attend market... and, excuse the unblushing pandering, however Brits ar sensible."

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