"History reminds us that at every moment of economic upheaval and transformation, this nation has
responded with bold action and big ideas." As President Barack Obama
addressed a joint session of Congress on Tuesday, Feb. 24, he took a moment to
look back, pointing to the innovations that have arisen from times of
difficulty: the railroad tracks, laid across the country in the midst of the
civil war; the public high school system that emerged from the Industrial
Revolution; the GI Bill that sent a generation to college. Obama's theme was
clear: Times of economic
difficulty can inspire
extraordinary innovation. And now, even as the markets continue their roller-coaster ride, he
described a time "to put in place tough, new common-sense rules of the
road so that our financial market rewards drive and innovation and punishes
shortcuts and abuse."
We talked to several trend-watchers and futurists about the kind
of innovations they expect to come from this recession. Along with Obama, they
focused on themes of energy and health care, with technology and
computing rounding out their wish lists. All saw the opportunity to reframe
problems to come up with radically new solutions. "There's a reason why
they call them market corrections," says author and futurist David Zach.
"Things that don't work, are inefficient, out of date, or bloated often
need to be bypassed." He sees this scenario developing in realms such as
the Web, with access to high-speed Internet overcoming geographical barriers to
allow ever greater marketplace participation.
On the energy front, the big advances will be in biofuels and renewable
sources. Giant turbines will harness the power of ocean currents. Biofuels that
won't drive up global food prices are being made. Technology will repurpose the energy from the human
body to recharge our cell phones and music players. Super-charged batteries
that hold more juice and require fewer charges will power electric cars and
laptops.
Innovations in Health Care
In health care, self-diagnostic technologies that can be used at
home will replace costly doctor visits. Heavy, unwieldy medical equipment that until now has been laboriously
wheeled around hospital floors is being transformed into portable machinery
that can be used at home or in a remote village. New nanotech and biotech drugs will cure decimating
diseases. And the health-care system itself will be overhauled, with
digitization of patient records cutting costs and increasing transparency and
reliability of care. Glen Hiemstra, author and founder of Futurist.com, wants to see universal coverage, while allowing
folks to purchase insurance privately. "Health care is at the center of
almost all business-labor issues. Moving away from employer-provided health
care will free us like almost nothing else I can think of," he says.
Given the subprime
debacle, the ensuing economic meltdown, and the current ups and downs of the
markets, it's perhaps not surprising that many of our experts are predicting
drastic changes in the world's financial systems. "I think we're going to
see the creation of new instruments and tools to value, trade, and share wealth
and currency," says trend-spotter and journalist Josh Spear.
Of course, longed-for innovations don't always make it to the
market. Radically new ideas for transportation were on most of the futurists' wish
lists, but the chances of a high-speed cross-country train within the U.S.
still seem slim (we're also still waiting on that flying car). But, as vehicle
sharing and trackable, more reliable, and eco-powered buses gain popularity,
chances are that better urban transit will become a reality.
Looking into the future is uncertain, messy work, but if
businesses view the current economic crisis as an opportunity to innovate, we may still be marveling at
these breakthroughs decades from now.
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