"History reminds us
that at every moment of economic upheaval and transformation, this
nation has responded with bold action and big ideas." As President Barack
Obama addressed a joint session of Congress on Tuesday, Feb. 24, he took a
moment to look back, pointing to the innovations that have arisen from times of
difficulty: the railroad tracks, laid across the country in the midst of the
civil war; the public high school system that emerged from the Industrial
Revolution; the GI Bill that sent a generation to college. Obama's theme was
clear: Times of economic difficulty can inspire extraordinary
innovation. And now, even as the markets continue their
roller-coaster ride, he described a time "to put in place tough, new
common-sense rules of the road so that our financial market rewards drive and
innovation and punishes shortcuts and abuse."
We talked to several
trend-watchers and futurists about the kind of innovations they expect to come
from this recession. Along with Obama, they focused on themes of energy and
health care, with technology and computing rounding out their wish lists. All
saw the opportunity to reframe problems to come up with radically new
solutions. "There's a reason why they call them market corrections,"
says author and futurist David Zach. "Things that don't work, are
inefficient, out of date, or bloated often need to be bypassed." He sees
this scenario developing in realms such as the Web, with access to high-speed
Internet overcoming geographical barriers to allow ever greater marketplace
participation.
On the energy front, the
big advances will be in biofuels and renewable sources. Giant
turbines will harness the power of ocean currents. Biofuels that won't drive up
global food prices are being made. Technology will repurpose the energy from
the human body to recharge our cell phones and music players. Super-charged
batteries that hold more juice and require fewer charges will power electric
cars and laptops.
Innovations
in Health Care
In health care,
self-diagnostic technologies that can be used at home will replace costly
doctor visits. Heavy, unwieldy medical equipment that until now has
been laboriously wheeled around hospital floors is being transformed into
portable machinery that can be used at home or in a remote village. New nanotech and
biotech drugs will cure decimating diseases. And the health-care system itself
will be overhauled, with digitization of patient records cutting costs and
increasing transparency and reliability of care. Glen Hiemstra, author and
founder of Futurist.com, wants to see universal coverage, while allowing
folks to purchase insurance privately. "Health care is at the center of
almost all business-labor issues. Moving away from employer-provided health
care will free us like almost nothing else I can think of," he says.
Given the subprime
debacle, the ensuing economic meltdown, and the current ups and downs of the
markets, it's perhaps not surprising that many of our experts are predicting
drastic changes in the world's financial systems. "I think we're going to
see the creation of new instruments and tools to value, trade, and share wealth
and currency," says trend-spotter and journalist Josh Spear.
Of course, longed-for
innovations don't always make it to the market. Radically new ideas for transportation were
on most of the futurists' wish lists, but the chances of a high-speed
cross-country train within the U.S. still seem slim (we're also still waiting
on that flying car). But, as vehicle sharing and trackable, more reliable, and
eco-powered buses gain popularity, chances are that better urban transit will
become a reality.
Looking into the future
is uncertain, messy work, but if businesses view the current economic crisis as
an opportunity to innovate, we may still be marveling at these
breakthroughs decades from now.
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